# ROAS.capital

> The ROAS Capital Effect™: closed-loop attribution → agent mutations → landing + ad sets → ROAS hold → more budget.

## About

ROAS Capital Pte. Ltd. (Singapore, UEN 201912318K) deploys €200k–€8M in paid media for companies we select — operators, not an agency.

The ROAS Capital Effect™ is a trademark of ROAS Capital Pte. Ltd.

## The ROAS Capital Effect™ (machine-readable)

- Spec: https://roas.capital/effect.json
- Visual: https://roas.capital/#engine
- Loop: attribution → agent → landing vN → ad sets → ROAS gate → scale or kill
- Cadence: v1 → v40 in one week, first-party verified
- Agent pay path (planned): x402 USDC via Digihub https://digihub-x402.marcel-13f.workers.dev/v1/tools

## Key pages

- Home: https://roas.capital/
- Blog: https://roas.capital/blog/
- Impressum: https://roas.capital/impressum/

## Topics we publish on

- Return on ad spend (ROAS) targets and scaling thresholds
- First-party multi-touch attribution without SaaS vendors
- Portfolio marketing mix models (MMM) across owned entities
- Paid media operations: Meta, Google, retargeting, server-side audiences
- When operator-led growth beats agency retainers

## Contact

marcel@roas.capital