01 · truth
Attribution
The ROAS Capital Effect™
Attribution in. Landing and ad sets out. ROAS holds — budget scales. We call it the ROAS Capital Effect™. v1 to v40 in a week, verified in first-party data. Not an agency. Operators.
v01 — loop armed · waiting for first-party signal
The ROAS Capital Effect™: attributed revenue = spend × compounding ROAS · v1→v40 in one week · illustrative model
The ROAS Capital Effect™ is a trademark of ROAS Capital Pte. Ltd. — closed-loop attribution, creative, and capital allocation.
First-party journey log across portfolio sites. Paid channels feed the cockpit — we don't trust platform dashboards alone.
Multi-touch credit · not last-click · budget follows the chain
Multi-touch credit across SEA, social, organic, email, affiliate — not last-click theatre.
Landing + ad-set variants ship on the loop. v1→v40 in a week — Cloudflare Pages, not a sprint calendar.
Audiences built from our log, sent server-side to Meta and Google. Adblocker-resistant.
First-party nexus. Every visit, click ID, and channel touch is logged on our stack — not rented from a SaaS attribution vendor.
Not for sale. No pricing page. No "book a call." We are operators, not an agency waiting for inbound.
We initiate contact. When the signal is strong enough — product, unit economics, founder in the room — we reach out. If we do, take the meeting.
Operator notes on scaling paid media, first-party measurement, and when not to hire an agency.
All articles →If we reach out, take the meeting.
No SLA. We already ran the numbers — and read the nexus.
Signal logged.